Demi Lovato is already feeling “cool for the summer.”
The 27-year-old pop star took to Instagram to show off her radiant skin and fiery strapless bathing suit. Posing for the camera in her pool, the “Sorry Not Sorry” songstress served bawdy and face.
“Swipe to see how I discovered the self-timer feature for taking pics,” Demi quipped on her Instagram caption, alongside two sultry pics.
Moments later, her boyfriend Max Ehrich replied to her sexy snapshots with the heart-eyes emoji.
It was a simple and short reaction from The Young and the Restless actor, but it oh-so-sweet!
Max wasn’t the only one to respond to Demi’s Instagram post.
Ashley Graham also had a few words for her gal pal. “my girl is straight fire,” the supermodel commented with a few fire emojis.
JoJo added, “a beauty.”
Moreover, the “Anyone” singer teased her go-to photographer, Angelo Kritikos, in her caption. Since her timer was so bomb, she joked, “you in trouble boo boo.”
It didn’t take long for him to respond with a cheeky comment. “BRING IT ON BOO,” the photographer quipped and added heart-eyes and fire emojis.
As of late, Demi has been enjoying her pool and fresh-faced selfies.
“When I’m bored I buy stuff online. Like these rave goggles that I have no purpose for much less wearing by the pool,” she captioned her Instagram on Friday, alongside a snap of her getting some much-needed fresh air in her swimming pool.
Speaking of Instagram moments, the 27-year-old pop star accidentally and adorably crashed her boyfriend’s Live session two months ago.
The 28-year-old actor was playing the piano on his feed, when Demi walked behind him wrapped him with a blanket.
“I’m on live,” he mouthed to her, which made her leave in a frenzy.
Back in March, a source told E! News the duo was dating.
The insider said at the time, “Demi and Max have been seeing each other for a few weeks now. They have been quarantining together at Demi’s house and it’s going really well.”
“Max is very into music and health, and he doesn’t like to party,” the source added. “He is a good influence on Demi and they have a lot in common. They have a few mutual friends in common, but Demi has been introducing Max to her closest friends via Facetime since being quarantined.”
It’s only a matter of time before Max joins Demi in the pool and crashes her Instagram feed!
THIS week, the actor Chris Hemsworth was photographed with his agreeable-looking child, in the sunshine, outside their beachfront home in the exclusive Australian surfing resort of Byron Bay.
And I guess everyone thought when they saw the picture: “Well, lockdown’s working pretty well for him.”
Chris Hemsworth takes a break from self isolation and heads to the beach with one of his twin sonsCredit: Splash News
Yeah, and it can’t be too bad either for Mrs Hemsworth. Living by the sea, in paradise, with a triangular- torsoed Hollywood hunk.
But then if you take a glance at your social media, you’ll notice that absolutely everyone else is living the Hemsworth dream.
It’s an endless parade of people’s perfect sourdough baking and of jolly board games with the kids.
This morning, my Instagram feed featured a young family doing a fancy dress dinner, a girl on an enormous horse, a woman sprawled on the bonnet of a Mercedes SL, a man with a cute dog, doing exercises, and a shot of some cows taken through a wisteria bush.
On Instagram, no one is ever bored, it never rains and everyone’s breasts are perfect. Especially Chris Hemsworth’s.
FAT WIFE SLOBBING OUT
This is having an effect on the nation’s teenagers. They have been told there will be no exams this year and that all their school work was for nothing. They’ve been told they have to stay indoors and that they can’t see their friends.
And it’s driving them mad because they do not read newspapers. They do not listen to the BBC news. And they replaced Radio 1 with Spotify five years ago.
This means they never hear any actual news. So they don’t know what’s going on.
Instead they look at their phones (constantly) and all they can see are pretty girls with swimsuits up their a*** cheeks, and Chris Hemsworth, and parents who have turned the cellar into a nightclub and lots of cute ducklings.
And they’re thinking, as they watch the rain trickle down the windows at their house: “Why can’t I have some of that?”
Chris Hemsworth’s wife Elsa Pataky shows off her incredible figure in a sun-kissed shoot
In the olden days we’d have smacked their bottoms and told them to stop being spoiled, but that’s not allowed any more. So I’ve come up with another idea . . .
If you are an old person stuck in a tower block, waiting for Covid-19 to stick its warty little head through the letterbox, post a picture of your surroundings on Instagram. Don’t hold back. Show us the overflowing cat litter and the photograph of your husband, alone in his hospital bed.
Show us also pictures of your sister who is in a care home and hasn’t had a visitor for five weeks.
And your food cupboard which has nothing in it any more. And your empty bottle of Senokot.
REALITY OF LOCKDOWN
In fact, we should all get in on the act. Don’t wait for a joyous moment to photograph and share. Send us instead pictures of stuff you didn’t enjoy.
The particularly gruesome bit of wax you’ve just pulled out of your left ear. The turd your dog just did on the mat. Your fat other half slobbing out in front of the TV.
Your kids throwing Monopoly pieces at one another after a row over Fenchurch Street station.
Instead of sharing your perfect loaf, send pictures of the charred wreck that went wrong, the scarf full of dropped stitches, the wonky self-assembly garden furniture that broke the first time you sat on it.
Hit us with the reality of lockdown. Admit that it’s one part happiness and nine parts ditch water.
And then maybe teenagers will start to understand that life is bookended by the lucky and the not so lucky. At one end you’ve got the Hemsworths. At the other you’ve got a frightened old man in a tenement block in Bermondsey.
Maybe then they will understand they are somewhere in the middle, and stop bloody complaining.
Cocoa-vid-19
There is much debate about what increases your chances of dying from Covid-19. But there’s one thing everyone agrees on. It likes to kill fatties most of all. And how have we responded to this?
Cadbury’s Fruit & Nut chocolate is getting Brits through lockdown
Well, I don’t know about you but I’ve addressed the issue by sitting on a sofa for six hours a day, eating slabs of Cadbury’s Fruit & Nut chocolate and getting up only to go to the fridge for another bottle of wine.
I guess I’m working on the principle that soon I’ll be so fat, there won’t be room in the house for me and the virus as well.
But there is one problem.
There are now so many empty bottles sitting by the bins at the bottom of the drive I just know my neighbours will assume I’ve been throwing illegal parties, and call the police.
Tube boob
A nurse made headlines this week after moaning about the cramped conditions on a London Tube train at 5.45am.
She said she was risking her life at work and pointed out that she shouldn’t have to risk it even more while commuting. Fair point, you might think. But hang on.
Commuting on a cramped Tube is dangerous during this pandemicCredit: Alamy
In the olden days – before March – people may well have been on a Tube train at that time because they were coming home from a club.
But these days, nobody on a Tube train at quarter to six in the morning is there for fun. They’re ALL going to work.
There’s nothing wrong with that. It’s what most of us have been told to do all along. But I do agree that commuting on a cramped Tube is bloody dangerous.
So I ask once again for parking restrictions to be lifted immediately, as this would allow people to go to work in the blissful self-isolation of their own cars.
Portsmouth from above
An aerial photograph of Portsmouth taken this week showed that the colour of the sea has turned from the usual mud brown to a shimmering, aquamarine blue.
It’s the sort of colour you usually associate with the Caribbean, and it is genuinely amazing.
Incredible photographs captured by drone in Portsmouth, Hants, show the sea now looking almost tropicalCredit: Solent News
Naturally, green people are saying it happened because the lockdown means less traffic. And they may be right.
Or, let me just lob this one in . . . it happened because the photographer was experimenting with some of the filters on his new phone.
My phone’s got so many that if you gave me long enough, I could take a selfie and make me look like Chris Hemsworth. Or his wife.
Shell shock
For the past couple of years, farmers have not been allowed to spray their bright yellow oil seed rape with insecticides called neonicotinoids.
As a result, a lot of my crop is dead.
Enjoy nature while in lockdown and look out for tortoiseshell butterflies in the gardenCredit: Iain H Leach
But on the upside, I’m now seeing more bumble bees than I have in years. And yesterday I saw a tortoiseshell butterfly, the first I’ve found since about 1972.
But that said, my eyesight is so bad these days, it could have been an actual tortoise.
3 ways digital marketing agencies will change due to COVID-19
Author John Lincoln
If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I predict will happen.
1. Strategy with change
Everything a digital marketing agency does starts with their strategy, so I think it is important we address this first.
How it will change
There have been clear changes to supply and demand online. The product market fit has also been modified for almost every category on some level due to the ripple effect of COVID-19. Because of this, agencies are going to have to look at themselves and their clients through the following lenses:
How has the need of their customer base changed?
How have their budgets changed?
Are they still a good customer target?
Should they target a different customer profile?
Do they still have the right services to help those customers?
Agencies need to look at their own product market fit and that of their customers. This will be a major exercise through the rest of 2020.
How to win
You need to take a closer look at your customer and refine your strategy around their new pain points.
For example, we have seen searches drop dramatically for “near me” terms and spike for “delivery” terms. We have seen YouTube grow 15% in traffic, while at the same time ad revenue has gone down.
Agencies will need to modify the way they take their clients to market, their services and their pricing for doing so.
Bonus: Immediate tips for how digital agencies should update client strategy
A page on their website directly addressing COVID-19 and how they are helping customers. This should be visible on every page of the site. It should also give an update on any changes to the business.
They need to bring their new messaging strategy to their advertising creatives, their content marketing and email marketing teams, and TV and radio.
They need to run a campaign that clearly states how they are helping their customer — and they need to track the results. If the results are good, they can tout how they helped customers in a follow-up marketing campaign later in 2020.
2. Organization
There is no doubt that the way organizations operate will change in the short-term due to this. Agencies are no exception.
How they will change
With everyone working remote, you can expect employees and employers to get used to this. Rent is not cheap, and in general, agency profitability is low. In most cases, agencies have net profits between 5% and 30% and rent is a big part of that cost as the agency often likes to have a nice office to attract staff and wow customers. If customers don’t want to meet in their office and the staff want to work from home, this means big savings for the company. The best part is that this money can be used to invest more in client success and employee success.
But not having an office brings other large challenges: lack of team/company culture, lack of community, collaboration and so much more. I personally love having an office and seeing our team every day. Without one, agency owners may have management challenges and will need processes and accountability, such as:
Time tracking on clients
Daily check-ins with team
Weekly accountability
How to win
This is up to each agency owner to decide, and time will tell how important the office is long term. But for now, a few things that will help are video calls including:
Non-work related items, such as happy hours or chatting for team building
And then, of course, multiple department check-ins each week
3. Communication
For agencies, client communication is going to change.
How it will change
Clients generally love in-person meetings at their office or our office. They also enjoy lunch, coffee or happy hour. That all has gone out the window now. This places a necessity for everyone still to show up to those meetings just as they would in-person, but via video call.
How to win
You need to show up to the video call dressed fairly nice, with some decent lighting and a background that is presentable. I believe a nice set-up here will go a very long way with clients. The video call is an experience, so this becomes an entirely new skill set. I expect to see a spike in custom video backgrounds for company employees.
Imagine you’re doing a video call with a staff member at our company. One call has someone in a sweatshirt, hair all messed up, poor lighting, and in the background you see their laundry all over the floor.
Now imagine that same call with someone who has taken the time to put on a nice shirt, brush their hair, has clear lighting on their face and the background is a whiteboard with the company logo on it so they can write things down and brainstorm. During the meeting, you see your digital marketing strategy written down each week and delivered back to you. This is an entirely different experience — one that you’ve grown to expect in a professional environment.
Conclusion
COVID-19 almost seems unreal due to the magnitude of impact it has had on the world, but we will get through it and come out stronger. As we progress, it is important to adapt — and agencies are no exception. For agencies, think about your new customer needs, employee needs and communication strategy. For those who use agencies, we agency owners appreciate you.
