Facebook’s Testing a ‘Hit Me Up’ Sticker to Prompt Message Interaction from Stories

Andrew Hutchinson

With messaging use on the rise during the COVID-19 lockdowns, Facebook now appears to be looking for more ways to prompt direct engagement between users.

Along with a new ‘DM Me’ sticker for Instagram Stories, which would enable users to message a Story creator with a tap on the sticker, Facebook is also working on a ‘Hit Me Up’ sticker for Facebook Stories, which would provide the same functionality, just with a different look (and on a different app, of course).

As you can see in this example, shared by reverse engineering expert Jane Manchun Wong, the new ‘hit Me Up’ sticker would enable Facebook Stories users to prompt a quick DM response via the sticker, which could help to facilitate more intimate engagement, which, as noted, would align with the rising use of Stories and messaging, particularly during the lockdowns.

Indeed, according to Facebook, messaging activity across both WhatsApp and Messenger has increased some 50% on normal levels over the last few months. Without the capacity to connect in real life, people are looking to direct connection options to stay in touch, and a new prompt within Stories to further facilitate such engagement could be a good way to generate increased conversation, and give people more ways to stay connected while apart.

That’s likely the main impetus here – seeing the increases in messaging, it may well be that more people are looking to have more message interactions, but they need to know who else might be interested in the same. By adding a simple prompt within your story, highlighting that you’re interested in chatting, it could spark new message interactions, and help to relieve some of the loneliness of the social isolation period.

But of course, it could also lead to problems. As we noted on the Instagram ‘DM Me’ option, while people might want to get more private messages in response to their Stories, it could also open the door to more unsolicited attachments and the like, which has become a problematic element, particularly for younger users. Users would, however, still be able to limit who sees their Stories, and block unwanted responders, but broadening your call for more messages could be problematic in some cases.

Still, it makes sense, and the numbers would suggest it could be a good option.

Given the current focus on direct engagement tools, it seems likely that we’ll see these options roll out sooner, rather than later. And from a brand and marketing perspective, that could also mean that you’ll soon have another CTA prompt to help advance connection with potential clients.


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Instagram is Testing a New ‘DM Me’ Sticker to Prompt Messaging Interaction from Stories

I’m not entirely sure what to make of this yet, but according to a new discovery by reverse engineering expert Jane Manchun Wong, Instagram is working on a new ‘DM Me’ sticker for Instagram Stories, which would prompt direct message engagement from your Stories content by tapping on the sticker image.

I mean, it makes sense from a usage standpoint. Like all messaging options, usage of Instagram Direct has been on the rise over the last few years, and that’s spiked even further during COVID-19, with Facebook reporting a 50% increase in total messaging volume across its apps in March.

In this respect, there’s clear logic to Instagram looking to facilitate more messaging use. But maybe it seems too pushy? Maybe?

It seems like maybe a direct prompt to call for messages from Stories viewers could also be problematic, in regards to harassment and abuse. People might want to get private messages as a result of their Stories, but opening the door in this way could lead to more unsolicited attachments and such, which has become a problematic element, particularly for younger users.

Of course, people would be able to restrict such through their privacy settings, but still. It seems a little off, somehow.

Then again, it’s not a lot different to the ‘Join Chat’ sticker that Instagram added for Stories last July, though the key variation here is that that sticker is about adding people into a group chat, as opposed to initiating one-on-one discussion.

Is prompting private DMs that much different? Is it that useful?

From a brand perspective, if it’s made available to business profiles, it could be another prompt to get potential customers to make that first contact. You could showcase your product in a video and include the sticker with a CTA to ‘Get more info’ or similar. That could help drive more direct discussion, and would be another consideration to keep in mind.

There’s no word from Instagram as yet as to a possible launch, but it may be looking to push the DM sticker as an engagement measure for users during COVID-19. Wong’s discoveries tend to take around six weeks before official announcement, but the pandemic has shifted development timelines somewhat.

We’ll keep you updated as we get more info.

AUTHOR Andrew Hutchinson

Promotion of social networks
Real subscribers, real likes, real views
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