Lisa Buyer 

Is Martha Stewart’s recent drunk-posting the best new Instagram PR strategy to get media coverage and engagement?

Oops, maybe not for everyone.

Although it is a timely reminder, on-point social media strategies are central to any effective public relations and marketing

With a large portion of the United States and beyond under shelter-at-home orders, it’s never been more true with all eyes online.

Waving farewell to likes and hello to comments, it’s all about the engagement.

Today’s Instagram for PR mode is all about vibrant community, cultural relevance, and visual expression.

Instagram PR Stats Don’t Lie

Before the pandemic, Instagram already offered brands large and engaged audiences.

One billion people use the app every month and 500 million accounts use Instagram stories every day.

But more importantly for brands, 83% of people use Instagram to discover new products or services and 72% make a purchase after seeing something on Instagram.

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If there is one thing these stats show is that your brand should be on Instagram!

Instagram in the Age of COVID-19

The novel coronavirus pandemic has affected virtually every single area of our lives, including how we handle social media marketing, public relations, and advertising; but that doesn’t have to be a bad thing.

Instead, brands should take this global crisis as an opportunity to be creative, especially on Instagram.

One of the ways to take advantage of these crazy times we live in is to understand your brand can still connect with its customers while building awareness around both your products, beliefs, culture, and values.

I sat down with Hugh Rees to discuss Instagram in the age of coronavirus.

Rees is an Australian-based software engineer, agency owner, and social media expert whose book, “Instagram Mastery: The Ultimate Guide To Using Instagram To Organically Grow Your Brand”, just launched on Amazon.

Here are some expert tips for utilizing and growing your brand account during the pandemic.

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1. Brand Building (or Rebuilding)

Screen-time and social media usage have been skyrocketing these past few months.

Consumers are spending more time on their phones, but they’re also being fed much more content.

The best way to differentiate yourself is by having a unique brand identity on Instagram.

While COVID-19 might prevent you from doing business as usual, Instagram PR is a useful way to make sure your audience knows your brand still exists.

TripAdvisor, for example, has been putting out content for its users, while supporting the hospitality community.

This post asks for users to write reviews, which “could help these businesses get back on their feet once people start heading out again.”

If your brand is new to Instagram for public relations, Rees wants you to know:

“It’s never too late to start but you’ve got to have a goal. Why are you making this account? What kind of content do you want to create? Be very straight with yourself about what you’re trying to achieve, and put in the work. It’s not going to happen overnight, it will take time to build a following.”

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2. Survey Says: Research & Strategy

If you’re unsure what your audience wants to see from your brand on Instagram during these difficult times, just ask them.

Not only will it crucially inform your strategy, but it will also engage your audience.

An intuitive way to do so would be using polls or questions in your Instagram stories or encouraging people to engage in the comments section of posts.

“Be conscious of what is going on outside. You don’t want to be posting photos of you having a fabulous time on a beach, although you can be mixing that content up if you want to post throwbacks but make sure you’re messaging is cognizant of how people are feeling,” Rees said.

3. Algorithm Alarms & Hearts

With so many brands putting out content during the pandemic, knowing how the algorithm works can set your brand apart.

“The Instagram algorithm loves engagement. Reply back to comments straight away, create the conversation. The most engagement your post gets, the more it reaches new people,” Rees said.

This is especially important during the pandemic for two reasons.

• With so many people spending more time on their phones, it is likely comments and questions will increase. Make sure you stay on top of your replies!
• People are seeking support. If your brand account replies to them fast, they will feel that you’re there to support the community.

4. Content Counts

Zoom calls are the new boardroom.

What to wear and hair trends are in a new hashtag called #workfromhome or #WFH.

When rethinking your content strategy and adapting it to COVID-19 times, think about how you can help your audience, how your audience’s priorities might have changed, and how it might impact your offering.

Once you’ve determined these, craft Instagram content that will be helpful as well as mindful of what your community is going through.

Even though all days might be blurring together, it does not mean the content calendar should be forgotten.

Don’t scrap all the old content just filter it to represent the new normal.

Travel tips might be out but wifi hacks are in.ADVERTISEMENT

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Your content should be empathic, not tone-deaf.

A mix of normal content and content showing your customers you want to help and are here for your customers is an ideal strategy.

“Be conscious of what is going on outside, make sure your content is mindful of how people are feeling. Having more content will allow you to grow your audience because people have time on their hands,” Rees said.

5. Community Hugs

In these trying times, people want to feel they’re part of a community and that they’re being supported.

By showing your customers that your brand is here for them, you can both make them feel better and gain more exposure!

Overall, you want your brand to be associated with good, and that starts with supporting your community and offering help.

You can also use your brand and exposure to support important causes and organizations.

Danish chef Rasmus Munk, posted a call for volunteer cooks to join his JunkFood initiative, which delivered 20,000 meals to Copenhagen’s shelters for the homeless in the past five weeks.ADVERTISEMENT

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A creative way to build community post-pandemic is to organize activities your followers can engage in.

For example, fitness brands have responded to the shelter-in-place orders around the country with home workouts videos available on Instagram, live workout classes, and partnering with influencers.

Athleta, for example, has made a highlight dedicated to their workout challenge, which brings their community together around the same goals.

Other brands like O’Neil have offered songs, books, and movies suggestions to their followers.

What would “The Today Show” be without its plaza segments?

They created an Instagram account called @todayplaza and keep the community going each morning.

6. Frequency Flows

How many posts are too many posts?

“Post at least once a day. And the more followers you have the more you should post. But don’t just post content for the sake of posting content, and make sure you’re not posting content that isn’t of value,” Rees said.

People have more time on their hands than ever so make sure you’re giving them enough quality content.

You should also make sure the content is varied enough in its form.

Take advantage of stories and lives.

Instagram’s live feature has seen a 70% increase in usage compared to pre-coronavirus analytics!

7. Hashtags Debate: In the Caption or Comments?

Because so much content is being put out during this pandemic, using hashtags definitely helps increase reach and new users.

Thirty hashtags is the maximum and if you are not using hashtags well you are missing a huge opportunity for exposure.

When it comes to the never-ending debate surrounding where you should your hashtags?

“I always used to say it didn’t matter whether you put your hashtags in your captions or your comments. I had been using both and couldn’t see much difference. However, lately, I had been noticing that when we were putting hashtags in the first comment, our reach wasn’t as good. Now that I’m including them in the actual caption, our reach is back to how it used to be,” Rees states.ADVERTISEMENTCONTINUE READING BELOW

He also emphasizes the importance of local hashtags.

“If you’re a brick-and-mortar business that has had to shut down, you can still engage with your local area by using local hashtags and supporting the community. Do some shoutouts for other businesses who are also having a tough time, start building that community. That’s a great way to start building a following and doing good at the same time,” he said.

8. Essential Shopping Sprees

With people stuck at home all eyes online in the palm of their hand, Instagram’s shopping tool is an effective way to increase mobile sales.

Quarantined customers can buy directly from your Instagram feed, in just a couple of minutes.

Because 70% of shopping enthusiasts rely on Instagram for product discovery, it serves as a built-in search engine.

Simply set up a product catalog, link it to your account, and tag the products in your feed photos.

If your strategy and content are in synch, your public relations strategy will not only lead to brand awareness and media attention but will result in increased direct sales from Instagram.ADVERTISEMENTCONTINUE READING BELOW

9. Raw or Produced Content?

Because you’ve got more time to create content, your brand might be drawn to highly-produced videos and complex photoshoots.

Fair warning from the experts:

“Regardless of the situation we’re in now, raw content is the best type of content. If you’re doing overproduced content, no one is going to really engage with it because they won’t believe it or trust it. So be real, talk about your struggles, talk about what’s going on with your business, and how it’s affecting you. People will relate to that much better,” he said.

Instagram Content Dos & Don’ts

• Do put out reassuring and helpful COVID-19-related content.
• Don’t only communicate about COVID-19 information.
• Do support and engage with your community.
• Don’t appear as if you just want to be selling.
• Do take advantage of Instagram’s most engaging tools such as stories, lives, polls, Q&As.
• Don’t scrap all your previously-scheduled strategy.
• Do adapt your Instagram strategy to the current situation.

Instagram’s Official Statement

Instagram is committed to helping brands spread the word and communicate with its audience responsibility and accurately without being opportunistic.

In a recent blog post, Instagram outlines how it is keeping the community informed, safe, and supported with:

• More educational resources in Instagram Search.
• Stickers to promote accurate information such as “Stay Home”.
• Removing COVID-19 accounts from recommendations, unless posted by a credible health organization.
• Verified donation sticker in more countries and connecting people with relevant nonprofits to support.

With the billions on Instagram, now is a critical time to support your brand’s community while gaining meaningful exposure.

Instagram is an always-evolving and reinventing platform.

Being able to adapt is the first step towards a successful social PR strategy, especially right now.

Take it from Martha, make sure you publish the post before you toast.

Cheers to working from home.

https://www.searchenginejournal.com/instagram-pr-work-from-home/369210/#close

50 Cent and Cuban Link were rumoured to have split after the personal trainer deleted all pictures of the rapper from Instagram.

As 50 Cent continues to roast his long-time rap foe Ja Rule on Instagram, rumours circulated recently that the ‘In Da Club’ star had split with his girlfriend Cuban Link.

The personal trainer deleted pictures of the couple from her Instagram and now Fiddy has trolled Cuban Link with a video on his Instagram account.

50 Cent posted a video which showed a woman holding onto the door of a car as a man drives along the road. In the video, the man can be heard asking the woman to get off his car before she replies, “I ain’t going nowhere”.

Alongside the vide, 50 Cent tagged Cuban Link and wrote, ‘if you don’t get off my car @_cuban_link i’m telling ya mother. ? cut it out, right now! LOL’.

Posting the video amid claims the pair have split has fuelled the rumours even more and Cuban Link is yet to responds to 50’s post. Writing in the comments, Fat Joe labelled the post “unbelieveable”.

The 44-year-old rapper had shared pictures of Cuban Link, real name Jamira Haines, on Instagram several times and fans were happy he “found the love of his life”.

Many fans speculated that 50 Cent “kicked Cuban out of his mansion” after she took a recent photo in her old apartment.

The 24-year-old law student and personal trainer noted that it had been a long time since she had been at her apartment.

https://www.capitalxtra.com/artists/50-cent/news/cuban-link-troll-video-break-up/

By Aslam Khattar

Abigail Ratchford you can meet summer with a couple pictures of the epic in the pool.

In turns the American model seduced and awe their fans in digital, with a bikini, who praised its curves and g-string attack.

Is there a photo 1 or 2?, asked, specialist, was born in Pennsylvania.

Hard to choose between the beautiful photos.

Without a doubt, Abigail Ratchford is one of the Queens from 10 million Instagram followers. Safety Deposit box competes with demi rose, although in real life they are great friends.

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Yanet García so beautiful that Ana Bárbara had to go flatter her on Instagram | INSTAGRAM

The beautiful former driver has been very active on social networks lately, especially from her official Instagram account, where she already has more than 13 million followers.

And, since the beginning of the sanitary confinement due to the pandemic, from this application, Yanet has dedicated himself to sharing exercise routines from home, surprising his followers by his great creativity to carry out this activity without the need to attend the Gym.

Likewise, thanks to her popular videos of the routines, the Fitness instructor appeared on Mexican television, where she also recommended a nutritional plan and workouts with totally homemade elements.

You may also be interested: Video Lizbeth Rodríguez becomes a beautiful mermaid for Instagram

However, García decided to take a well-deserved break from her content on healthy living to share some images of her most recent vacation in the city of Los Angeles, publishing snapshots where she appears in the company of her partner, as well as others where she goes out enjoying herself. landscape.

It was in one of these photographs that Yanet wrote as a description: “Remember… YOU have your own boat, and you have your sails and your rudder to direct your life wherever you want. YOU were born with unique qualities. You came here on a mission. Your soul remembers, but your mind interferes. Calm your mind and listen to the whisper of your soul. She will guide you ✨ ”.

The photo already has almost 350 thousand likes and a large number of comments praising the beauty of the young woman, as well as also mentioning that the landscape is very beautiful and others, although the real astonishment came when users noticed a peculiar comment .

It is the same Ana Bárbara, famous interpreter of gruper music in Mexico, commented Yanet’s photo in a simple way, but it certainly caused quite a stir, « Bella » was the comment that the singer emitted, something that produced the total sensation of those who saw it.

The comment came to have a lot of likes and many other responses from other Yanet followers, where you can see other comments that are dedicated to greeting Ana Bárbara, wishing her good morning and thanking her for commenting on Yanet’s publication.

By ANDREW BULLOCK FOR MAILONLINE

Victoria Beckham teased an Instagram takeover for Pride month on Wednesday.

The Spice Girl, 46, posted a snap wearing a silk robe and her locks whipped up in a towel.

Takeover: Victoria Beckham teased an Instagram takeover for Pride month on Wednesday as she posted a snap wearing a silk robe and her locks whipped up in a towel

The fashion designer also shared a snap of her daughter Harper’s homework, about Black Lives Matter.

In the work, the eight-year-old had drawn two hands holding onto each other, writing on it that ‘we can do better’.

She wrote: ‘Both girls, both 12, both born in the UK.’

She then listed the ‘names society has given us’, writing ‘smart, wealthy, pretty’ next to the white-skinned hand, and ‘poor, dumb, ugly’ next to the black-skinned hand.

‘Kisses from a proud mummy!’ The fashion designer also shared a snap of her daughter Harper’s homework, about Black Lives Matter

‘Do you think this feels fair?’ she demanded in another caption.

Victoria proudly wrote: ‘Harper Seven’s homework. Kisses from a proud mummy!’

The little girl seems to also be making her dad David proud too – donning football boots for a kickabout on Monday.

David, 45, shared the sweet snaps of his daughter on Instagram, captioning them: ‘Bend it like Harper (Beckham).’ 

Taking after her father: Harper donned a pair of bright football boots for a kickabout on Monday+8

‘Bend it like (Harper) Beckham!’ David uploaded the sweet snaps showing Harper playing football on a greeen turf

The photos showed Harper, wearing an Adidas top and leggings, putting on her boots before she took to the pitch.

Eagle-eyed followers also spotted a nod to Harper’s Spice Girl mother Victoria.

The youngster wore a bracelet with letters which read ‘girl power’, a phrase associated with the 1990s girl band.

The sweet post comes after Victoria revealed that Harper is copying her signature style as she posed in a pair of her over-sized sunglasses in an adorable Instagram snap on Saturday. 

The singer and fashionista uploaded the picture showing Harper doing a sassy pose in oversized brown tortoiseshell sunglasses for her 28.3million followers. 

She posted the sweet snap alongside the caption: ‘Happy weekend! Playing dress up in Mummy’s sunglasses.’

Not forgetting mum: Harper also had a nod to her Spice Girl mother with a ‘Girl Power’ bracelet

Adorable: Victoria Beckham, 46, revealed that her daughter, Harper, eight, is also getting back into the spirit as she posed in a pair of her mother’s oversized sunglasses on Saturday

Giving further insights into life in Beckham lockdown, on Tuesday Victoria took to her Instagram Stories, to share a hilarious note penned by wrote showing she wasn’t too impressed with having to return to school. 

The note read: ‘I do not like school. Can I do art instead?’  

Uploading the message, which was written in neon pink on a magnetic glass board, the singer-turned-designer added the caption: ‘Note from Harper.’

Happy weekend: She posted the sweet snap alongside the caption: ‘Happy weekend! Playing dress up in Mummy’s sunglasses’

Express yourself: Victoria recently revealed that Harper was far from impressed with her school lessons on Tuesday, as she left the star a sassy note

Where art thou: Taking to her Instagram Stories on Tuesday, the former Spice Girl shared the handwritten note in question, which read, ‘I do not like school. Can I do art instead’

Also on Tuesday, the star shared a video of herself dancing on a sun-drenched deck with her son Cruz as she donned a pair of short shorts and a baseball cap.

Captioning the fun-filled clip, she wrote: ‘Golden hour ✨ exciting launch coming tomorrow @victoriabeckhambeauty #VBBGoldenHour.’ 

Victoria has been settling back into a new schedule this week, as she returned to work at her clothing store on London’s upscale Dover Street.

https://www.dailymail.co.uk/tvshowbiz/article-8454881/Victoria-Beckham-whips-mane-towel-dons-silk-robe-tease-Instagram-takeover-Pride.html

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by K.D. Anglin 

Florida rapper Rod Wave totaled his new Corvette, but he is grateful that he didn’t go with it.

Every day above ground is a good day, and rapper Rod Wave has a newfound appreciation for that sentiment after flying very close to the sun. Rod Wave, who is most popularly known for his single “Heart On Ice,” which went viral on YouTube after its release in May 2019, was the proud owner of a Chevrolet Corvette that is now wrecked.

Details surrounding the incident are scarce but the rapper did take to social media to share a piece of the news, thankful for life, of course. Alongside a photo of the wreckage that is the white sports car, Rod Wave wrote, “Hurt me to my heart the way our love ended,” he said. “Never know what you got till it’s gone it’s cool doe just gone get me badder b*tch still here doe thank god.”

Yo Gotti, who just upgraded his fleet with a series of custom-painted luxury vehicles for his birthday, commented on the post with the prayer hands emoji. Atlanta rapper Trouble also commented, “BIG GOD got u kovered my Boy! Whips replaceaBle our lives aint #ThugLuv.” Warner Records artist Shordie Shordie also took a tip from the accident writing, “n***as keep telling me stop going crazy dis definitely taugHt me sme.”

Rod Wave recently celebrated the release of his sophomore LP Pray 4 Love, which peaked at No. 2 on the Billboard 200 in its first week on the chart. Eight of the titles from that project charted on the Hot 100. According to Billboard, he is one of only 10 artists who have earned that many entries since the start of the year.

The “Heart On Ice” rapper has a performance coming up at a Car Show & Concert in Florida on July 4th. Do you think that event will be nostalgic for him having just lost his Vette?

Julia Teti

Denise Bidot and Lil Wayne finally took their relationship public after rumors swirled that they were dating! Now that the couple is Instagram official, here are five things you should know about Denise!

Despite a worldwide pandemic, Lil Wayne has managed to find a new love in his life and her name is Denise Bidot! The stunning model, 34, and rapper, 37, made their relationship Instagram official on June 22, after Lil Wayne snapped a stunning photo of Denise wearing a tie-dye string bikini and making a kissing face while enjoying the cold water of a pool. The “Lollipop” rapper simply captioned the image “All” with an ellipses, leaving his fans to fill in the blanks. Here are five things you need to know about Denise Bidot!

1) She’s a professional plus-size model. Denise’s big break through came in 2014 when she was the first plus-size model to hit the catwalk for New York Fashion Week, walking for CHROMAT and Serena Williams‘ HSN fashion line! Since then, she’s worked with Nordstrom, Forever 21, Old Navy, Macy’s, Lane Bryant and more. During her shoot with Lane Bryant, where she posed up in a two-piece bathing suit, Denise proudly showed off her stretch marks in an untouched photo, making the image go viral in the hours after it was made public. She’s currently represented by CAA in both NYC and LA.

2) She’s appeared in TV and film. Denise might be thinking about pivoting to acting, because she already has quite the filmography to back her up. In 2011, Denise made her first appearance on the reality TV series Curvy Girls for one episode, and later appeared in the 2013 TV movie Habla Women as herself. She’s also appeared on the TV show Fashion Police in 2017 and later that year appeared alongside Danielle Brooks and Christian Siriano in the documentary Straight/Curve: Redefining Body Image.

3) Denise is the creator of “There Is No Wrong Way To Be A Woman.” In the summer of 2016, Denise launched “The No Wrong Way Movement,” inspiring everyone to feel beautiful in their skin. “While the world around us may try to force us into specific categories in order to measure up to a certain definition of beauty, I say I’m in a category all my own,” Denise shares on the official website. “My movement is all about inspiring others to love themselves exactly as they are because our differences are what make us perfect. If we are sincerely ourselves without apology, there’s no way we can go wrong.”

4) She perviously confirmed her relationship with Lil Wayne. Denise took to her Instagram story on June 15 to make it official with her new beau. “Somehow in the middle of all the madness, something special happened. Us,” she captioned a pair of PDA pics her and the rapper on her Instagram story. As of now, Denise is the only person that Lil Wayne is following on Instagram!

5) She has a daughter. Denise hails from Miami, FL, and is of Puerto Rican and Kuwaiti descent. She has a 12-year-old daughter named Joselyn from a previous relationship who she credits as being the impetus behind Denise’s self-love/ body image movement.

By Abigail O’Leary

A social media influencer who made her first £1million at the age of 15 reportedly filmed herself and the sunset before a fatal motorbike crash.

Russian Anastasia Tropitsel, 18, suffered head injuries when she crashed her Kawasaki on the Indonesian island of Bali.

Her boyfriend Viktor Maydanovich, 30, who was on a bike next to her, said she began to “wobble” at around 60 mph and lost control, colliding with a roadside fence.

The viral blogger was reportedly filming herself in the mirror of the bike and also capturing the sunset just before the tragedy, according to Gold Coast Bulletin.

Anastasia had been a blogger since the age of 12 and boasted how she “became a millionaire at 15” from her successful internet presence.

She told her million-plus young followers: “I inspire you to do what you can’t.

“I grow your wings and send you to go freelance.”

Tropitsel – real name Anastasia Zubrina – died soon after buying the new Kawasaki Ninja 250 motorbike and immediately following a public row with her doctor father who warned her that her online success story was turning to failure.

She had stayed in Bali for lockdown after a trip to the island to boost her Instagram.

“Your business is collapsing,” he said.

She was enraged when he told her: “Your team is just having fun at your expense. You do not finish your new projects….

“It is not pleasant to listen to this, but I hope it will be useful.

“You have only fun in mind.

“If it wasn’t for your mother, you would have been left without your pants long ago.

“You have to hold on to your mind and start working if you want to live well.”

He claimed her boyfriend Maydanovich “pulls you down” and told her: “Start working if you want to live well.”

She accused her father of “burning” her emotionally and betraying her.

Her blog urged her followers to overcome fear by immersing themselves in whatever causes fear.

Her boyfriend, from Ukraine,posted: “My beloved girl is not with us.

“Please, my friends, say your last farewell to her with your good thoughts and meditations. It is very important.

“(Anastasia) was moving at a speed of 80-100 kilometres per hour along a major road, where everybody goes at such a speed.

“She always rode very safely and accurately.

“Then her bike started wobbling.”

https://www.mirror.co.uk/news/world-news/instagram-influencer-who-made-1m-22241296