Elton John joins ‘Queer Eye”s Jonathan Van Ness for Instagram’s #Advocates series
By Andrea Tuccillo
Several months back, Elton John and Queer Eye star Jonathan Van Ness came together for an episode of Instagram’s #Advocates series to raise awareness for HIV/AIDS and discuss the stigma still surrounding the disease. It’s now available for viewing in celebration of Pride Month.
During their chat, which took place earlier this year ahead of the annual Elton John AIDS Foundation Academy Awards Viewing Party, Elton applauded Van Ness for being open about his own HIV status.
“I wanted to be able to show up in my life and in the rooms that I find myself in and be able to speak to my experience,” Van Ness said. “And it’s interesting, part of why I was scared to talk about it, I was like, I didn’t want my whole career to be necessarily defined by it. That was what my fear was. Now I’m like, ‘Let’s define it. Yes, yes. I want to help.'”
Van Ness, who’s living a healthy life thanks to proper medication, credited Elton for being a major inspiration to him.
“Your ability to speak so honestly and transparently to what your experience has been has enabled me to be honest and it emboldens me to be courageous,” he said.
Elton said he wants to keep fighting for people’s rights until the day he dies, because he realizes he’s been so lucky in his own life.
“If I help people by being gay, if I help people with the AIDS Foundation, if I help people with my music or help people get sober and clean…that’s the least I can do,” Elton explained. “You just have to give back all the time.”
Model Jocelyn Chew delighted fans with a view of her insanely fit body for her latest Instagram update. For the post, she held a kitten while she posed in a tiny bikini that showcased her assets and toned midsection.
The 28-year-old had rejoiced about returning to sets for photo shoots and shared several behind-the-scenes clips recently, but for this snap she kept it simple. She was photographed outside, and although this did not seem to be part of a professional shoot she still looked stunning while getting to know her new furry friend.
Chew was captured from the thighs up as she stood in front of a wall with white siding, and next to a door with glass panels. The Canadian-born model had her brown hair pulled back in a loose bun at the top while the bottom was draped over her shoulders. She rested her right arm on her thigh and jutted out her hip to accentuate her figure. In her left arm she held an adorable striped kitten.
The model sported a copper-colored bikini that showcased her curves. Her small top hugged onto her chest and embellished her bust, while the bottom had thin straps that tied on the side. She wore several bracelets on her left arm, and a couple necklaces to complete the ensemble. Her complexion popped against the white backdrop, which made her defined stomach more prevalent. Chew added a caption about becoming an aunt to the feline and added paw print and a cat emoji.
Many of the model’s 543,000 Instagram followers quickly noticed the snap that was posted Wednesday, as more than 13,000 of them showed their appreciation by hitting the “like” button in just over three hours after it went live. She received over 120 comments in short order. Her replies were flooded with fire and heart-eye emoji. Models Daiane Sodre and Holly Madison both left fire emoji in the comment section. Fans and friends alike responded to Chew’s killer physique.
“Renaming you THE BODY in my phone,” popular Instagrammer Irish Sarah wrote.
“If gorgeous was a Ten you’re like a 15,” an admirer responded while adding two heart-eye emoji.
“Reasons why you poppin #225585,” another follower added.
“Perfect beautiful body,” one fan exclaimed.
As covered by The Inquisitr, Chew recently flaunted her fit frame in a short clip while on the set of a photo shoot. She sported a small white bikini that barely covered her body, and danced while using a pixie filter. That post earned over 27,000 likes and 200 comments from her fan base.
Billie Eilish Unfollows Everyone On Instagram, Including Her Brother Finneas
By SHAKIEL MAHJOURI
Do not feel bad if Billie Eilish does not follow you on Instagram, she does not follow anyone anymore.
Eilish, 18, unfollowed everyone on Instagram this week. That includes her brother, Finneas, as well as famous friends like Justin Bieber.
The “Bad Guy” singer’s Instagram follow-count plummeted by Wednesday morning.
One day prior, Eilish posted a now-deleted Instagram Story reading: “If I am following your abuser, DM me and I will unfollow them. I will support you.”
The move obviously caught the attention of fans. One wrote, “BILLIE EILISH UNFOLLOWED JUSTIN BIEBER AND CHRIS BROWN OMG.” Another argued, “Why TF is everybody mad about Billie Eilish unfollowing everyone??? Celebrities aren’t obligated to follow people…”
Technically, it shows Eilish follows one person; however, that link is dead. Eilish’s rep had no comment when ET Canada reached out.
With the summer season just beginning, Bella Hadid has set sail for Italy, unveiling the fashion pieces that will make her Spring/Summer 2020 wardrobe. At the top of the list is a cream cardigan by Musier, which she already wore last season.
Musier, the Parisian label that won over the USA
A young French label launched in 2018 by Anne-Laure Mais, aka Adenorah, a social media pro with 594,000 followers on Instagram, Musier draws the contours of a very Parisian fashion with a suggested sensuality. Alongside draped dresses, oversized blazers and cute cotton cardigans, many of the label’s accessories are becoming fashion essentials, with each piece being made in a socially and environmentally responsible way, from Parisian workshops.
On June 23rd, alongside Hailey Bieber, Bella Hadid paired her cardigan with red cycling shorts, a pair of sneakers and an animal print bag, in the vein of her Nineties style. Once again proving that cardigans can be fashionable, sexy and even sporty, Bella Hadid delivers a lesson in style to make the most of this Parisian essential, to be found on Musier’s website at the affordable price of 110 euros.
Already in 2019, the younger member of the Hadid duo wore this cardigan for Art Basel, the unmissable contemporary art fair in Miami. Faithful to her sportswear wardrobe with a touch of retro, she combined it with cycling shorts, a headband and a handful of gold jewelry. Currently on sale, we can only hope that the Amanda cardigan will be back in stock soon to add it to our summer shopping list.
Is Martha Stewart’s recent drunk-posting the best new Instagram PR strategy to get media coverage and engagement?
Oops, maybe not for everyone.
Although it is a timely reminder, on-point social media strategies are central to any effective public relations and marketing
With a large portion of the United States and beyond under shelter-at-home orders, it’s never been more true with all eyes online.
Waving farewell to likes and hello to comments, it’s all about the engagement.
Today’s Instagram for PR mode is all about vibrant community, cultural relevance, and visual expression.
Instagram PR Stats Don’t Lie
Before the pandemic, Instagram already offered brands large and engaged audiences.
One billion people use the app every month and 500 million accounts use Instagram stories every day.
But more importantly for brands, 83% of people use Instagram to discover new products or services and 72% make a purchase after seeing something on Instagram.
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If there is one thing these stats show is that your brand should be on Instagram!
Instagram in the Age of COVID-19
The novel coronavirus pandemic has affected virtually every single area of our lives, including how we handle social media marketing, public relations, and advertising; but that doesn’t have to be a bad thing.
Instead, brands should take this global crisis as an opportunity to be creative, especially on Instagram.
One of the ways to take advantage of these crazy times we live in is to understand your brand can still connect with its customers while building awareness around both your products, beliefs, culture, and values.
I sat down with Hugh Rees to discuss Instagram in the age of coronavirus.
Rees is an Australian-based software engineer, agency owner, and social media expert whose book, “Instagram Mastery: The Ultimate Guide To Using Instagram To Organically Grow Your Brand”, just launched on Amazon.
Here are some expert tips for utilizing and growing your brand account during the pandemic.
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1. Brand Building (or Rebuilding)
Screen-time and social media usage have been skyrocketing these past few months.
Consumers are spending more time on their phones, but they’re also being fed much more content.
The best way to differentiate yourself is by having a unique brand identity on Instagram.
While COVID-19 might prevent you from doing business as usual, Instagram PR is a useful way to make sure your audience knows your brand still exists.
TripAdvisor, for example, has been putting out content for its users, while supporting the hospitality community.
This post asks for users to write reviews, which “could help these businesses get back on their feet once people start heading out again.”
If your brand is new to Instagram for public relations, Rees wants you to know:
“It’s never too late to start but you’ve got to have a goal. Why are you making this account? What kind of content do you want to create? Be very straight with yourself about what you’re trying to achieve, and put in the work. It’s not going to happen overnight, it will take time to build a following.”
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2. Survey Says: Research & Strategy
If you’re unsure what your audience wants to see from your brand on Instagram during these difficult times, just ask them.
Not only will it crucially inform your strategy, but it will also engage your audience.
An intuitive way to do so would be using polls or questions in your Instagram stories or encouraging people to engage in the comments section of posts.
“Be conscious of what is going on outside. You don’t want to be posting photos of you having a fabulous time on a beach, although you can be mixing that content up if you want to post throwbacks but make sure you’re messaging is cognizant of how people are feeling,” Rees said.
3. Algorithm Alarms & Hearts
With so many brands putting out content during the pandemic, knowing how the algorithm works can set your brand apart.
“The Instagram algorithm loves engagement. Reply back to comments straight away, create the conversation. The most engagement your post gets, the more it reaches new people,” Rees said.
This is especially important during the pandemic for two reasons.
With so many people spending more time on their phones, it is likely comments and questions will increase. Make sure you stay on top of your replies!
People are seeking support. If your brand account replies to them fast, they will feel that you’re there to support the community.
4. Content Counts
Zoom calls are the new boardroom.
What to wear and hair trends are in a new hashtag called #workfromhome or #WFH.
When rethinking your content strategy and adapting it to COVID-19 times, think about how you can help your audience, how your audience’s priorities might have changed, and how it might impact your offering.
Once you’ve determined these, craft Instagram content that will be helpful as well as mindful of what your community is going through.
Even though all days might be blurring together, it does not mean the content calendar should be forgotten.
Don’t scrap all the old content just filter it to represent the new normal.
Travel tips might be out but wifi hacks are in.ADVERTISEMENT
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Your content should be empathic, not tone-deaf.
A mix of normal content and content showing your customers you want to help and are here for your customers is an ideal strategy.
“Be conscious of what is going on outside, make sure your content is mindful of how people are feeling. Having more content will allow you to grow your audience because people have time on their hands,” Rees said.
5. Community Hugs
In these trying times, people want to feel they’re part of a community and that they’re being supported.
By showing your customers that your brand is here for them, you can both make them feel better and gain more exposure!
Overall, you want your brand to be associated with good, and that starts with supporting your community and offering help.
You can also use your brand and exposure to support important causes and organizations.
Danish chef Rasmus Munk, posted a call for volunteer cooks to join his JunkFood initiative, which delivered 20,000 meals to Copenhagen’s shelters for the homeless in the past five weeks.ADVERTISEMENT
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A creative way to build community post-pandemic is to organize activities your followers can engage in.
For example, fitness brands have responded to the shelter-in-place orders around the country with home workouts videos available on Instagram, live workout classes, and partnering with influencers.
Athleta, for example, has made a highlight dedicated to their workout challenge, which brings their community together around the same goals.
Other brands like O’Neil have offered songs, books, and movies suggestions to their followers.
What would “The Today Show” be without its plaza segments?
“Post at least once a day. And the more followers you have the more you should post. But don’t just post content for the sake of posting content, and make sure you’re not posting content that isn’t of value,” Rees said.
People have more time on their hands than ever so make sure you’re giving them enough quality content.
You should also make sure the content is varied enough in its form.
Take advantage of stories and lives.
Instagram’s live feature has seen a 70% increase in usage compared to pre-coronavirus analytics!
7. Hashtags Debate: In the Caption or Comments?
Because so much content is being put out during this pandemic, using hashtags definitely helps increase reach and new users.
Thirty hashtags is the maximum and if you are not using hashtags well you are missing a huge opportunity for exposure.
When it comes to the never-ending debate surrounding where you should your hashtags?
“I always used to say it didn’t matter whether you put your hashtags in your captions or your comments. I had been using both and couldn’t see much difference. However, lately, I had been noticing that when we were putting hashtags in the first comment, our reach wasn’t as good. Now that I’m including them in the actual caption, our reach is back to how it used to be,” Rees states.ADVERTISEMENTCONTINUE READING BELOW
He also emphasizes the importance of local hashtags.
“If you’re a brick-and-mortar business that has had to shut down, you can still engage with your local area by using local hashtags and supporting the community. Do some shoutouts for other businesses who are also having a tough time, start building that community. That’s a great way to start building a following and doing good at the same time,” he said.
8. Essential Shopping Sprees
With people stuck at home all eyes online in the palm of their hand, Instagram’s shopping tool is an effective way to increase mobile sales.
Quarantined customers can buy directly from your Instagram feed, in just a couple of minutes.
Because 70% of shopping enthusiasts rely on Instagram for product discovery, it serves as a built-in search engine.
Simply set up a product catalog, link it to your account, and tag the products in your feed photos.
If your strategy and content are in synch, your public relations strategy will not only lead to brand awareness and media attention but will result in increased direct sales from Instagram.ADVERTISEMENTCONTINUE READING BELOW
9. Raw or Produced Content?
Because you’ve got more time to create content, your brand might be drawn to highly-produced videos and complex photoshoots.
Fair warning from the experts:
“Regardless of the situation we’re in now, raw content is the best type of content. If you’re doing overproduced content, no one is going to really engage with it because they won’t believe it or trust it. So be real, talk about your struggles, talk about what’s going on with your business, and how it’s affecting you. People will relate to that much better,” he said.
Instagram Content Dos & Don’ts
Do put out reassuring and helpful COVID-19-related content.
Don’t only communicate about COVID-19 information.
Do support and engage with your community.
Don’t appear as if you just want to be selling.
Do take advantage of Instagram’s most engaging tools such as stories, lives, polls, Q&As.
Don’t scrap all your previously-scheduled strategy.
Do adapt your Instagram strategy to the current situation.
Instagram’s Official Statement
Instagram is committed to helping brands spread the word and communicate with its audience responsibility and accurately without being opportunistic.
In a recent blog post, Instagram outlines how it is keeping the community informed, safe, and supported with:
More educational resources in Instagram Search.
Stickers to promote accurate information such as “Stay Home”.
Removing COVID-19 accounts from recommendations, unless posted by a credible health organization.
Verified donation sticker in more countries and connecting people with relevant nonprofits to support.
With the billions on Instagram, now is a critical time to support your brand’s community while gaining meaningful exposure.
Instagram is an always-evolving and reinventing platform.
Being able to adapt is the first step towards a successful social PR strategy, especially right now.
Is there a photo 1 or 2?, asked, specialist, was born in Pennsylvania.
Hard to choose between the beautiful photos.
Without a doubt, Abigail Ratchford is one of the Queens from 10 million Instagram followers. Safety Deposit box competes with demi rose, although in real life they are great friends.
Yanet García so beautiful that Ana Bárbara had to go flatter her on Instagram
Yanet García so beautiful that Ana Bárbara had to go flatter her on Instagram | INSTAGRAM
The beautiful former driver has been very active on social networks lately, especially from her official Instagram account, where she already has more than 13 million followers.
And, since the beginning of the sanitary confinement due to the pandemic, from this application, Yanet has dedicated himself to sharing exercise routines from home, surprising his followers by his great creativity to carry out this activity without the need to attend the Gym.
Likewise, thanks to her popular videos of the routines, the Fitness instructor appeared on Mexican television, where she also recommended a nutritional plan and workouts with totally homemade elements.
You may also be interested: Video Lizbeth Rodríguez becomes a beautiful mermaid for Instagram
However, García decided to take a well-deserved break from her content on healthy living to share some images of her most recent vacation in the city of Los Angeles, publishing snapshots where she appears in the company of her partner, as well as others where she goes out enjoying herself. landscape.
It was in one of these photographs that Yanet wrote as a description: “Remember… YOU have your own boat, and you have your sails and your rudder to direct your life wherever you want. YOU were born with unique qualities. You came here on a mission. Your soul remembers, but your mind interferes. Calm your mind and listen to the whisper of your soul. She will guide you ✨ ”.
The photo already has almost 350 thousand likes and a large number of comments praising the beauty of the young woman, as well as also mentioning that the landscape is very beautiful and others, although the real astonishment came when users noticed a peculiar comment .
It is the same Ana Bárbara, famous interpreter of gruper music in Mexico, commented Yanet’s photo in a simple way, but it certainly caused quite a stir, « Bella » was the comment that the singer emitted, something that produced the total sensation of those who saw it.
The comment came to have a lot of likes and many other responses from other Yanet followers, where you can see other comments that are dedicated to greeting Ana Bárbara, wishing her good morning and thanking her for commenting on Yanet’s publication.
Victoria Beckham whips her mane into a towel and dons a silk robe to tease Instagram takeover for Pride… as she proudly shows of Harper’s Black Lives Matter homework
Victoria Beckham teased an Instagram takeover for Pride month on Wednesday.
The Spice Girl, 46, posted a snap wearing a silk robe and her locks whipped up in a towel.
Takeover: Victoria Beckham teased an Instagram takeover for Pride month on Wednesday as she posted a snap wearing a silk robe and her locks whipped up in a towel
The fashion designer also shared a snap of her daughter Harper’s homework, about Black Lives Matter.
In the work, the eight-year-old had drawn two hands holding onto each other, writing on it that ‘we can do better’.
She wrote: ‘Both girls, both 12, both born in the UK.’
She then listed the ‘names society has given us’, writing ‘smart, wealthy, pretty’ next to the white-skinned hand, and ‘poor, dumb, ugly’ next to the black-skinned hand.
‘Kisses from a proud mummy!’ The fashion designer also shared a snap of her daughter Harper’s homework, about Black Lives Matter
‘Do you think this feels fair?’ she demanded in another caption.
Victoria proudly wrote: ‘Harper Seven’s homework. Kisses from a proud mummy!’
The little girl seems to also be making her dad David proud too – donning football boots for a kickabout on Monday.
David, 45, shared the sweet snaps of his daughter on Instagram, captioning them: ‘Bend it like Harper (Beckham).’
Taking after her father: Harper donned a pair of bright football boots for a kickabout on Monday+8
‘Bend it like (Harper) Beckham!’ David uploaded the sweet snaps showing Harper playing football on a greeen turf
The photos showed Harper, wearing an Adidas top and leggings, putting on her boots before she took to the pitch.
Eagle-eyed followers also spotted a nod to Harper’s Spice Girl mother Victoria.
The youngster wore a bracelet with letters which read ‘girl power’, a phrase associated with the 1990s girl band.
The sweet post comes after Victoria revealed that Harper is copying her signature style as she posed in a pair of her over-sized sunglasses in an adorable Instagram snap on Saturday.
The singer and fashionista uploaded the picture showing Harper doing a sassy pose in oversized brown tortoiseshell sunglasses for her 28.3million followers.
She posted the sweet snap alongside the caption: ‘Happy weekend! Playing dress up in Mummy’s sunglasses.’
Not forgetting mum: Harper also had a nod to her Spice Girl mother with a ‘Girl Power’ bracelet
Adorable: Victoria Beckham, 46, revealed that her daughter, Harper, eight, is also getting back into the spirit as she posed in a pair of her mother’s oversized sunglasses on Saturday
Giving further insights into life in Beckham lockdown, on Tuesday Victoria took to her Instagram Stories, to share a hilarious note penned by wrote showing she wasn’t too impressed with having to return to school.
The note read: ‘I do not like school. Can I do art instead?’
Uploading the message, which was written in neon pink on a magnetic glass board, the singer-turned-designer added the caption: ‘Note from Harper.’
Happy weekend: She posted the sweet snap alongside the caption: ‘Happy weekend! Playing dress up in Mummy’s sunglasses’
Express yourself: Victoria recently revealed that Harper was far from impressed with her school lessons on Tuesday, as she left the star a sassy note
Where art thou: Taking to her Instagram Stories on Tuesday, the former Spice Girl shared the handwritten note in question, which read, ‘I do not like school. Can I do art instead’
Also on Tuesday, the star shared a video of herself dancing on a sun-drenched deck with her son Cruz as she donned a pair of short shorts and a baseball cap.
Captioning the fun-filled clip, she wrote: ‘Golden hour ✨ exciting launch coming tomorrow @victoriabeckhambeauty #VBBGoldenHour.’
Victoria has been settling back into a new schedule this week, as she returned to work at her clothing store on London’s upscale Dover Street.
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